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Marketing Assistant

E.C. Barton & Company Corporate Office

Overview

Job Title: Marketing AssistantDepartment: Marketing
Reports To: Director of Marketing
 
General Description Assists Director of Marketing and other team members with the following areas: internal communication; database management; asset procurement and delivery; project management; and social media and online reputation management. 

Responsibilities

Essential Job Functions include the following, other activities may be assigned:
 
Responsible for support the marketing team in the tactical execution of day-to-day duties for marketing and social media initiatives to stay organized and keep internal department processes running smoothly. Is available to assist with whatever the priority is at any given moment.
Collects information and images for the weekly internal newsletter and presents draft for review each week.
Collection and organization of prepared reporting, competitive analysis, project briefs, etc. for the department.

Maintain marketing databases including media and news contact lists, social influencer contact lists, earned media coverage, and more.

Aids Director of Marketing in keeping project management tool updated and stays abreast of the status of projects and upcoming deadlines.

Responsible for assisting in the monitoring and maintenance of all social media channels for E.C. Barton & Company including responding to comments, mentions, reviews and queries in a timely manner.
Assists in the monitoring and maintenance of online customer review sites and  the responses or actions required in a timely manner.
Works with team to help with procurement of marketing assets, including images, video and copy.
May aid in planning community engagement efforts and community events as needed.
Must have previous experience in a professional office environment.
Basic understanding of marketing functions and/or willingness to learn.
 
Performance Behaviors To perform the job successfully, an individual should demonstrate the following performance behaviors:
Learner mind-set with a positive attitude, great interpersonal skills, and a team player.
Responsible and well-organized self-starter.

Demonstrable ability to multi-task and adhere to deadlines.
Skilled at performing multiple tasks while maintaining attention to detail.
Written and Oral Communication - Communicates clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
 
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.

Qualifications

Education and/or Experience
Associates or bachelor’s degree from a two or four-year college or university preferred; 2-5 years of related experience and/or training; or equivalent combination of education and experience.
 
Computer and Technical Skills
Strong writing and editing skills required. Ability to use Microsoft Word and Excel programs. Firm grasp of various marketing platforms, channels, and best practices, including social, digital, and email marketing
 
Language Skills
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of organization.
 
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, decimals, and to read and interpret graphs.
 
 
Reasoning Ability
Able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
 
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and color vision.
 
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
The noise level in the work environment is usually quiet to moderate.

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