Essential Job Functions include the following, other activities may be assigned:
Researches, develops, executes, and monitors targeted communication and advertising opportunities across a variety of media platforms to achieve department and business goals, maximizing budgets for the best return on investment.
Understands store needs and local media markets and works collaboratively with marketing team to develop a comprehensive lead generation and growth strategy.
Exhibits specialized knowledge of traditional media channels, with understanding and/or willingness to learn online media opportunities and the blend of both formats for a comprehensive, multi-channel marketing approach.
Acts as liaison to external partners responsible for planning defined aspects of advertising campaigns.
Responsible for negotiating, scheduling, buying appropriate media as planned. Develops relationships with media contacts as needed, maintaining contact to ensure statistics, circulation and viewing figures are up to date.
Communicates campaign needs and works collaboratively to define and collect media assets.
Completes trafficking of media assets within defined plan needs, adhering to established deadlines.
May also assist in proofing and editing content for advertising campaigns.
Identifies target audience & analyzes media efficiency, ensuring selected media works appropriately and meets defined KPIs, utilizing a combination of internal data tools and external reporting.
Monitors media budget and adherence on a monthly, quarterly, and annual basis; provides reporting to director of marketing; tracks invoices and payments and serves as a liaison between organization and media outlets.
Manages and creates reports related to advertising budget, spend, and related KPIs. Makes recommendations for improvements.
Presents media proposals to director of marketing and other organization leaders for approval of advertising strategy.
Utilizes research skills to stay up to date on store needs, media markets, media trends, target audience and overarching consumer behavior, including media consumption, patterns, and seasonal factors.
Assists in identifying opportunities for paid and organic media placements through public relations efforts.
Supports new store growth and needs through media and other paid and organic partner placements.
Performance Behaviors To perform the job successfully, an individual should demonstrate the following performance behaviors:
Confidence in negotiating
Good team and interpersonal skills
Displays an interest in media and understanding consumer behavior and motivations.
Self-starter with ability to handle deadline driven tasks.
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Written and Oral Communication - Communicates clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Analysis of Data - The job deals with many details. It requires that details, data, and facts are analyzed and challenged prior to making decisions and that important decision-making data is maintained accurately for repeated examination as required.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.